An Albany electrician has gone from weekend contracting to being named Australia’s best small electrical business in a remarkably short period.
Peter Fleers moved Fleers Electrical into full time operation in January 2025. By June 2026, the Robinson based business had won the Small Electrical Business category at the Australian Trades Small Business Champion Awards, beating finalists from several states.
The business has already expanded to include electrician Cody Wals and two apprentices, with further hiring planned. Fleers told the Albany Advertiser that after finally leaving his other job and committing to the business, demand “just went nuts”.
For other electricians, though, growth is not simply about generating more enquiries.
It is about attracting the right jobs and making it easy for the right customer to choose you.
Why do some electrical enquiries go nowhere?
Think about what happens before someone contacts an electrician.
A homeowner may have lost power in part of the house. Another person wants lighting installed. A commercial customer needs ongoing maintenance. Someone else wants solar and battery work.
They may all search for an electrician, but they are not buying the same thing.
A generic website that says “all electrical work undertaken” gives each of them very little information.
Fleers Electrical’s current service range demonstrates the opposite approach. Its website separates residential, commercial and industrial work, solar, switchboards, lighting, sockets and emergency electrical services.
That matters because a potential customer wants to establish something quickly:
Do you actually do the job I need?
If the answer is not obvious, the customer may enquire anyway, producing conversations about jobs the business does not want, cannot schedule or is poorly positioned to win.
Better enquiries start before the contact form
An electrician’s website can filter without becoming unfriendly.
A dedicated switchboard page can explain common reasons somebody might need an upgrade.
A commercial electrical page can speak directly to property managers and businesses.
An emergency page can make the telephone number impossible to miss.
A solar page can explain the process before asking somebody to request a quote.
That gives people context before they contact the business.
It also makes Google more likely to understand the individual services being offered in the location.
Fleers Electrical serves Albany and the wider Great Southern region. Its website states those areas explicitly rather than leaving visitors to guess whether the business will travel to them.
For trades businesses, this is particularly important because local search is often connected to immediate commercial intent.
A 2026 UK study of nearly 1,000 local service search terms found a local map pack on 95.6 percent of genuine trades searches. That figure is UK data rather than Australian data, so it should not be treated as an Australian benchmark, but it demonstrates why service and location clarity have become structurally important in trades search.
Your website should help you choose the customer too
There is another side to conversion that is often ignored.
Not every lead is valuable.
If a business wants more commercial maintenance work, its website should demonstrate commercial capability.
If it wants residential upgrades rather than small emergency jobs, the project examples and service structure can reflect that.
If certain suburbs or regional areas are uneconomical, the service area can be clear.
The goal is not simply more form submissions.
It is a higher proportion of enquiries that fit the work the business wants.
A Quiet Star Studio Business Website can organise services, locations, evidence and enquiry pathways around those decisions rather than treating every visitor as identical.
Reputation still does work that advertising cannot
Fleers also credits community involvement with helping distinguish the company.
The business has supported local charities and organisations connected with mental health, education and food support.
That does not need to become a marketing performance.
But genuine community history, customer reviews, team information and photographs of completed work can answer an important question for somebody about to invite an electrician into a home or business:
Can I trust these people?
Trades businesses often accumulate that trust offline for years while their websites communicate almost none of it.
That is wasted commercial evidence.
Peter Fleers’ story shows what can happen when skill, reputation, local presence and business commitment begin working together.
The next question for any growing trade business is whether its digital presence is attracting the kind of work that growth actually requires.
If your electrical or trades business receives plenty of calls but too many are for the wrong jobs, Quiet Star Studio can help restructure your website around the services, locations and enquiries you genuinely want.
Electrical Enquiry Quality Check
Check whether your website is helping customers understand the jobs you actually want.